NOUS INFOSOLUTIONS - Manager - Product Marketing

ABOUT NOUS:

Nous Infosystems is a CMMi Level 5 SVC + SSD v1.3, ISO 9001:2008, ISO/IEC 27001:2013 certified global information technology firm providing software solutions and services across a broad spectrum of industries and domains. Nous Infosystems has been delivering quality technology outsourcing solutions to customers across varied industry domains for nearly two decades. Major offerings include Digital Transformation Solutions, Enterprise Mobility, Business Intelligence, DevOps, MS Dynamics CRM, Cloud Computing, Application Development & Maintenance, Business Intelligence, Remote Infrastructure Management Services, Enterprise Application Integration, Product Engineering Services and Independent Software Testing.

We are looking for a product marketing manager with the following experience & background.

Position: Product Marketing Manager - TMS & Logistics SaaS.

Experience: 8- 12 years.

Location: Bengaluru.

About the Role:

- We are seeking an experienced Product Marketing Manager with deep domain expertise in Transportation Management Systems (TMS) to drive the go-to-market strategy, positioning, and messaging for our Logistics SaaS product.

- The ideal candidate will have a strong background in B2B SaaS marketing, logistics technology, and a proven ability to translate complex product capabilities into compelling value propositions for enterprise customers.

Key Responsibilities:

- Develop and execute comprehensive go-to-market (GTM) strategies for the TMS product, including product launches, positioning, and demand generation initiatives.

- Craft compelling messaging and positioning that differentiates our TMS solution from competitors and effectively communicates its value to shippers, carriers, and 3PLs.

- Work closely with product management, sales, and customer success teams to align marketing strategies with product roadmap and business goals.

- Create and manage marketing collateral, sales enablement materials, case studies, whitepapers, and thought leadership content tailored to the logistics and supply chain industry.

- Drive competitive analysis and market intelligence to identify trends, customer pain points, and opportunities for differentiation.

- Collaborate with the demand generation team to create targeted campaigns that drive lead generation and pipeline growth.

- Define and track key marketing KPIs, including conversion rates, customer acquisition cost (CAC), and campaign performance.

- Act as a subject matter expert (SME) for TMS and logistics technology, providing insights for industry events, webinars, and customer engagements.

- Partner with the sales team to develop sales tools, pitch decks, and training materials to improve sales effectiveness.

Qualifications & Experience:

- 8+ years of experience in product marketing, preferably within the logistics, transportation, or supply chain industry.

- Strong domain expertise in Transportation Management Systems (TMS) and related logistics technologies.

- Experience marketing B2B SaaS products, preferably for enterprise customers.

- Proven ability to create compelling product messaging, positioning, and sales enablement content.

- Familiarity with competitive analysis, market research, and customer insights to drive strategic marketing initiatives.

- Hands-on experience with digital marketing, lead generation, and ABM (Account-Based Marketing) strategies.

- Excellent communication, storytelling, and presentation skills.

- Ability to thrive in a fast-paced, cross-functional environment, collaborating with product, sales, and marketing teams.

- Bachelor's degree in Marketing, Business, Supply Chain, or a related field (MBA preferred).

Preferred Qualifications:

- Experience working in a high-growth Logistics Tech or SaaS startup.

- Familiarity with marketing automation tools like HubSpot, Marketo, or Pardot.

- Knowledge of freight management, last-mile delivery, and supply chain optimization.

- Experience working with enterprise customers, 3PLs, and freight brokers.

Current Salary:-
Expected Salary:-
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Minimum Notice Period (only candidates with shorter notice period are preferred):-