Noon - Manager - Marketing Technology

About noon :

noon.com is a technology leader with a simple mission: to be the best place to buy and sell things. In doing this we hope to accelerate the digital economy of the Middle East, empowering regional talent and businesses to meet the full range of consumers' online needs.

noon operates without boundaries; we are aggressively and voraciously ambitious. Starting in 2017 with noon.com, the region's homegrown e-commerce platform and leading online shopping destination, noon is now a digital ecosystem of products and services - noon, noon Daily, noon Food, NowNow, SIVVI, noon VIP, and noon Pay.

We are creating the Middle East's local digital champion and are looking for world-class talent to join our team.

What you'll do :

As a Marketing Technology Manager, you will be part of the Marketplace Technology team. You will be responsible for developing, building, and implementing capabilities to enable marketing strategies using marketing technology products.

You will optimize Noon's marketing technology infrastructure through process building, implementation and enablement, systems integration, governance and roadmap development. You will partner with marketing teams to strategize and deploy innovative, high-impact marketing campaigns. In addition, you will partner and collaborate with key functional teams to build a world class Marketing Systems, Analytics, and Science platform leveraging technology, data, models, and experiments to power data-informed decisions, drive impact, and build the future of Marketing at Noon

In this fast-paced environment, you will need to work with ambiguity and complexity, and deliver on cross functional goals. You will need to effectively communicate at different levels in both technical and business language.

Key Responsibilities :

- Partner across marketing, product and technical teams to enable technology to drive marketing initiatives.

- Project manage the use case/ business requirements for 3rd party tracking tools like adjust, braze, google analytics etc.

- Scope the requirements into a concise tracking plan, implementation guidelines and create technical specs for the engineering/product team to implement.

- Work with FE/BE teams to implement SDK/ API based integration, to ensure tool functionality/ features requirements are met as per UAT.

- Drive and configure the integration of marketing technology products with other operational and data systems and monitor and act on integration errors.

- Research and recommend new marketing technology products and partner with the product team to inform build vs buy strategies.

- Monitor data quality within marketing technology products and operational/data systems.

- Work with the platform engineering/ data engineering team to implement robust data integration pipelines.

What you'll need :

- Bachelor's Degree in Marketing Business Administration or any related field

- Experience with Mobile Measurement Platform (MMP) tools such as Branch, AppsFlyer, Kochava, Adjust, Mailchimp etc.

- Proficient in marketing technology platforms, with hands-on experience administering Marketing Automation Platforms and CRM systems such as, Braze, Leanplum, MoEngage etc

- Experience in various integration patterns (API, Batch, Event) to/ from Marketing Technology Products and operational/ data systems.

- Experience managing and integrating web and mobile app analytics tools, tag management platforms, and social and ad platforms such as Google Analytics, Heap, Mixpanel, Google Tag Manager, Google Ads, and Facebook/Instagram Ads

- Experience evaluating and managing multiple vendors in the marketing technology landscape

- Effective at collaborating with cross-functional teams and communicating with leadership across various departments

- Demonstrate your ability to advise SaaS B2B or B2C Marketing teams on the use of marketing technologies and their applications to scale performance marketing operations and strategies to deliver real business value by achieving customer acquisition and retention goals

- Strong analytical and problem-solving skills

- You have strong SQL skills and experience with relational databases like Snowflake or Redshift

Who will excel?

We're looking for candidates who thrive in a fast-paced, dynamic start-up environment. We're searching for problem solvers, people who operate with a bias for action and have a deep understanding of the importance of resourcefulness over reliance.

Candor is our only default. Demanding unequivocal high standards should be non-negotiable because quality matters. We want people who are radically candid, cohorts who commit to settling for nothing but the best - in hiring, in accepting work from colleagues, and in your own work.

Ours is not an easy mission, but it is a meaningful one. Every hire must actively raise the bar of talent in the company to help us reach our vision.

Is this you?