Noon Academy - Head - Marketing

Noon - The Social Learning Platform is one of the fastest-growing EdTech startups in the world and the first in delivering social learning at scale. Simply put, it makes study fun by crafting a peer-to-peer learning experience that is joyful, collaborative, and informative. Students join friends in study groups, competitions, and LIVE sessions with star / celebrity teachers in which they can collaborate and problem-solve together in a breakout format. We are a distributed company with a collaborative culture. We come from a diverse set of backgrounds and countries, enabling us to work at a global scale whilst bringing local impact by being close to the communities we serve.

Today, Noon is loved by over 10+ million registered students. Students across 8 countries participate in various study groups and learn from over 25k teachers. Our students use it every day to engage with live interactive classes and gamified peer learning features, study with celebrity teachers and compete and socialise with their friends.

We have raised over $21 million and we aim to transform Noon into a global Social Learning Platform that radically transforms the lives of 50+ million learners by 2023.

As a fast-paced, innovative start-up, our ability to learn at speed is powered by our obsession with our - student-first- culture. Our student first culture ultimately defines what we do and why we do it. Our principles: Student first, Never deprive a learner, Be better - everyday, Be original, Own it & be bold.

If you live and breathe marketing, we need to talk. We are looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels. Marketing Head responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities :

- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door

- Deploy successful marketing campaigns and own their implementation from ideation to execution

- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis

- Produce valuable and engaging content for our website and blog that attracts and converts our target groups

- Build strategic relationships and partner with key industry players, agencies and vendors

- Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely

- Oversee and approve marketing material, from website banners to hard copy brochures and case studies

- Measure and report on the performance of marketing campaigns, gain insight and assess against goals

- Analyze consumer behavior and adjust email and advertising campaigns accordingly

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Brainstorm new and creative growth strategies

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Requirements :

- Demonstrable experience in marketing together with the potential and attitude required to learn

- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate

- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

- Experience in setting up and optimizing Google Adwords campaigns

- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets

- A sense of aesthetics and a love for great copy and witty communication

- Up-to-date with the latest trends and best practices in online marketing and measurement

- BSc/MSc degree in Marketing or related field

Benefits :

- Compatible Salary

- Fully Covered Medical Insurance - (Self & Family)

- Learning & Development Opportunities

- Flexible Working Hours