Nobel Hygiene - Senior Manager - Trade Marketing

Sr. Manager- Trade Marketing

Key Responsibilities:

1. Strategy Development and Execution:

- Design and implement trade marketing strategies aligned with overall business and brand goals.

- Lead the planning, development, and execution of innovative trade marketing campaigns across retail and distribution channels to drive sales growth and market share.

- Analyze trade and market trends to optimize trade strategies and identify growth opportunities.

2. Sales and Promotion Management:

- Work closely with sales teams to develop and execute promotional plans that maximize brand visibility and product sell-through in trade channels.

- Develop and manage retailer-specific promotions, offers, and in-store activations.

- Monitor and analyze the impact of trade promotions and adjust strategies based on performance insights.

3. Channel Management:

- Drive the presence and visibility of Nobel Hygiene's products across various retail and distribution channels, including modern trade, traditional trade, and online marketplaces.

- Collaborate with sales and distribution partners to optimize product placement, pricing, and merchandising standards.

- Ensure brand consistency and a strong visual presence in all trade channels.

4. Team Leadership and Stakeholder Collaboration:

- Lead, train, and mentor the trade marketing team to drive excellence in execution and results.

- Act as a key liaison between the marketing, sales, product, and distribution teams, ensuring alignment on strategies, objectives, and initiatives.

- Foster strong relationships with retail partners and key stakeholders to promote Nobel Hygiene's brand effectively.

5. Budget Management:

- Prepare, manage, and optimize trade marketing budgets in alignment with overall business goals.

- Track expenditures and evaluate ROI to ensure effective budget utilization.

6. Market Intelligence and Reporting:

- Conduct market research and competitor analysis to stay updated on industry trends and competitor activities.

- Monitor sales performance and provide insights through regular reporting to support informed decision-making.

- Utilize data analytics and shopper insights to drive targeted strategies for various channels.

Key Skills and Attitude Required:

- Strategic Thinking.

- Strong Execution and Results Orientation.

- Analytical and Problem-Solving Skills.

- Leadership and Team Development effective communication and negotiation skills.

Experience:

- MBA or equivalent in Marketing, Business Administration, or a related field.

- 7+ years of experience in trade marketing, sales, or related fields, with a proven track record of executing successful trade marketing strategies.

- Strong analytical skills with the ability to translate data into actionable strategies.

- Excellent communication, leadership, and interpersonal skills.

- Proficiency in using data analytics tools and CRM software is a plus.