NoBroker - Associate Director - App Growth Marketing

AD - Growth Marketing (App Focussed)

Job Description:

- We are seeking a Customer Growth and Monetization Manager to drive user acquisition, retention, and customer lifetime value (LTV) optimization for our customers on the App.

- This cross-functional role will be pivotal in ensuring a seamless transition from organic audience traction to paid user conversions, driving engagement, maximizing customer retention and repeat purchases.

Key Role and Responsibility:

- Develop and implement effective strategies for user acquisition, retention and monetization for the NoBroker app

- Collaborate closely with cross-functional teams to optimize user experience, UI, and app functionality, ensuring a conversion-oriented platform

- Identify key touchpoints in the user journey to increase MAU/DAU, enhance conversion rates, reduce churn, and maximize customer LTV through targeted promotions and personalized recommendations

- Analyze user behavior and purchasing patterns to derive actionable insights for improving conversion and retention strategies

- Align conversion and retention goals with overall business objectives and ensure timely execution

Resulting in :

- Improved customer retention rate, and reduced churn, leading to greater customer LTV

- Improved user engagement metrics and enhanced user satisfaction scores

- Growth in repeat purchases and average revenue per user (ARPU)

- The overall increase in revenue generated from in-app purchases

What are we looking for

- 4+ years of work experience

- Eager, committed to excellence and have a consistent track record of strong performance

- Ability to work in an environment that is dynamic, requires solving ambiguous problems and is highly focused on achieving desired outcomes.

- Proactive and results-oriented attitude

- Have an ear to the ground, get your hands dirty, and solve real problems.

- Should be good with data analysis and visualisation to draw insights, present to the

management and communicate with the team