Please note that this job posting is NOT for sales, business development or content marketing role Digital Marketing - Growth Hacker Full time - Bangalore NIRA is a new fintech venture, on a mission for financial inclusion. Our vision is a world where everyone can get access to credit in a manner that is fast, frictionless and fair. This statement of intent guides all our decisions and strategy. We launched in April 2018. Currently, only 10% of Indians can use banks when they need credit: banks typically require a high credit score or collateral, something most people don't have. Thus, the majority of Indians are forced to use informal channels, including money lenders, which can result in them incurring very high interest rates which may lead to financial and emotional distress. It need not be this way. Using a combination of traditional data and the vast amount of digital data available, it is now possible to score the unscored. We want to reimagine the way loans are underwritten and bring access to credit to millions of underbanked in India. We can economically empower them to have greater control of their lives and provide downside protection in difficult times. We are addressing head-on a big challenge. It's also a great opportunity from both a commercial and societal impact perspective. We can improve lives for millions. It is no exaggeration to say that our addressable market will be 400mm within 5 years. It's pretty exciting we think. If our mission resonates with you, and you are a talented and hardworking individual that wants to commit yourself to an incredible yet surmountable challenge, then we want to hear from you. As we take our product to the market, you would utilise your digital marketing expertise to identify NIRA's target groups on the digital platforms and help them discover NIRA. Your work will involve : - End-to-end execution of SEM including keyword research, bidding strategies, ad types for lead generation - Working with designers on developing and executing lead and app install ad campaigns on Facebook to generate leads - Working with designers and content team to drive engagement with the right target audience on event based campaigns - Identify trends, important calendar days and customise campaigns, spends and performance to events - Working with front-end engineers to optimise landing page interactions - App store optimisation Skills & Qualifications : - At least two years of professional experience in digital marketing & campaign strategy with demonstrated improvement in costs through iterated testing - Have good insights into the inner workings of algorithms underlying paid and organic advertising on FB & Google gained through practical experience - Experience gained during Android app launch and scaling phase is preferred - Highly analytical and data-centric You are encouraged to submit records of your personal/ team's past performance including the metrics that were achieved.

Bangalore

NIRA - Growth Hacker - Digital Marketing 

NIRA - Growth Hacker - Digital Marketing  ,Job Description for NIRA - Growth Hacker - Digital Marketing  in Nira in  Bangalore for (2-4) years of experience. Apply Now!

Job Description for NIRA - Growth Hacker - Digital Marketing  in Nira in  Bangalore for (2-4) years of experience. Apply Now!