Nippon India Mutual Fund - Senior Executive - Digital Business

Position title - Senior Executive/ Assistant Manager - Digital User Growth

Reports to:

Sr. Manager - Digital Business User Growth

Purpose of the Job:

- Responsible for planning, managing and monitoring Internal campaigns aimed at growing purchase transactions

- Key responsibilities - Planning, executing and monitoring performance campaigns on existing Customer Base

- Managing external partners

- Optimizing campaigns to achieve cost advantage

- Measuring & Reporting Campaign performance

- Execution and Management of 3600 customer campaigns on both internal and external media

Behavioral Competencies

- Sales rigor & drive for day to day business

- Team Player

- Self motivated

- Good Interpersonal Skills

Role Specific Competencies:

- In depth knowledge of running internal campaigns (mailer/SMS/App Push/Whatsapp) through Adobe/UNICA or Netcore.

- Analytical Skills

- Creative thinking

Formal Qualifications - Prior Work Exp MBA with 1-3 years of relevant work experience.