Nilkamal - Manager - CRM

Manager CRM

Roles & Responsibilities:

- Prepare and execute annual, monthly and weekly CRM campaign plans in line with the business objective

- Coordinate with brand managers on related brand content

- Design emailers and whatsapp content as per the CRM plan

- Conduct weekly, monthly and annual reviews with CRM agency

- Understand the customer journey cycle and execute necessary campaigns to improve loyalty

- Plan and execute customer engagement plan to reduce lapse customers

- Work on necessary alliances to facilitate a better consumer shopping experience

- Ensure proper customer data management. Work with IT team and CRM agency for necessary API integrations for seamless data integration

- Conduct Quarterly surveys for customer feedback and NPS

- Please note we want the candidates from retail industry with 5+ yrs of exp

Note: Candidates should be from marketing side and not from customer care side