NIIT - Marketing Strategy Manager - Career Education Business

Business Overview -

NIIT's Career Education Business- delivers a diverse range of learning and talent development programs to millions of individual and corporate learners in areas including Banking & Finance, Information Technology and Digital Media Marketing, it focuses on providing enhancement & employability skills- to learners.

Roles and Responsibilities

- Monitor and optimize business strategies across all marketing channels and funnels

- Conduct A/B testing to create data-driven strategies for hitting key metrics and engaging all funnels

- Execute high-converting marketing strategies based on data analytics

- Identify opportunities to scale business, acquire new customers, and drive customer retention

- Identify threats and opportunity gaps to be addressed

- Oversee Organic acquisitions

- Enhance referral marketing programs

- Coordinate across digital marketing, social media, design, email marketing, and other marketing teams' initiatives

- Create, manage and experiment with new user acquisition campaigns

Skills

- Data Analytics: Proficient with Market, Business and Competition Analysis

- A/B Testing

- Marketing Campaign Management: Strong growth track record, with samples and results of past campaigns.

- Conversion Rate Optimization

- Basic User Experience: Outstanding written, oral and organizational ability

- Strategy: 3+ years' experience in SEO, growth marketing

- Project Management: Ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.