NIIT - Head - Marketing

About NIIT:

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world's leading training companies owing to its vast and comprehensive array of talent development programs. With a footprint in over 30 countries, NIIT offers training and development solutions to Individuals, Enterprises and Institutions.

With a strong focus on assuming leadership role in the Digital Learning World and to further accelerate NIIT's growth and profitability, the company has charted a focused business strategy to address the Digital Transformation needs for individuals and corporate customers by offering training and consulting to help them re-invent themselves & their organizations.

Job Responsibilities:

We are seeking a passionate visionary Head of Marketing to lead NIIT's marketing efforts with a strong focus on brand strategy and development.

In this leadership role, you will be responsible to:

- Craft the vision and roadmap for the NIIT brand

- Build a long-term marketing plan to re-establish the organization as a key influencer in the education sector.

- Market share in both target segments: Corporate & Individuals.

- Build an effective and efficient marketing team that thrives on challenges.

- You will create and manage marketing plans, team activities, budgets and partnerships to achieve these goals.

- Develop and implement a comprehensive brand strategy that aligns with NIIT's business goals and targets

- Oversee the development and execution of integrated marketing campaigns that build brand equity

- Collaborate effectively with cross-functional teams (Sales, Product, Delivery, Technology) to ensure brand alignment across all company initiatives

- Oversee the budgeting & manage marketing budgets effectively

- Lead & manage the digital marketing channels (SEO, SEM, social media, Influencer, content marketing)

- Oversee the marketing performance metrics to measure success and identify areas for improvement

- Stay abreast of the latest marketing trends and technologies and leverage them to enhance brand strategy.

Candidate Profile:

- At least 15 years of experience in top tier companies

- Bachelor's degree in marketing, Business or similar; MBA from a Premier College preferred

- Strong background in brand marketing, deep understanding of consumer behavior, marketing principles, and branding best practices.

- Able to think full stack marketing and use social and digital channels effectively

- Proven track record of being a high performer in the last few years in the organization.

- Proven track record of a growth mindset and ability to help scale business

- Excellent communication and interpersonal skills, with the ability to articulate complex brand strategies to diverse audiences

- Experience with brand identity design and brand storytelling

- Passion for Talent development industry and a strong desire to build a lasting brand legacy