NIIT - Assistant Manager - Performance Marketing

Performance Marketing - Assistant Manager

Business Overview:

NIIT's Career Education Business delivers a diverse range of learning and talent development programs to millions of individual and corporate learners in areas including Banking, Finance & Insurance, Retail Sales Enablement, Management Education, Multi-Sectorial Vocational Skills, Digital Media Marketing, and programs in digital transformation technologies. This focuses on providing employability skills to learners along with value-added courses.

This is a unique opportunity to shape the growth of not only NIIT's career education arm but an entire industry that is undergoing a global scale transformation.

Job Overview:

- An expert in SEM & Paid Media Buying to individually manage and execute all search engine, facebook/ affiliate/ email marketing campaigns.

- This role gives opportunity to own the Performance Marketing outcomes as the Marketing Leader of this business. The team reporting into this person will be 1 person to manage communication design, emailers etc.

Responsibilities and Duties:

a) Driving all Paid Digital Marketing efforts.

b) Manage channels Like Google Search, Facebook, YouTube, display, Affiliate, retargeting to acquire new users.

c) Run re-marketing campaigns to convert non-converting users.

d) Plan and execute monthly and quarterly plans and manage marketing spends.

e) Landing page and funnel optimization (work with product teams) to improve the relevance and improve conversion rates.

f) Drive marketing efficiency through optimizing channels and campaigns for cost and performance managing both the cost per lead and the cost of acquisition.

g) Visualize and build the required analytics dashboards and insight tools.

Education Qualifications : MBA in marketing

Technical Skills:

Performance Marketing, Platform Knowledge: Google Search, Facebook, LinkedIn, Affiliate, others, Hardcore experience in managing Lead campaigns, Strong analytical skills with expertise on tools such as Google Analytics and Excel

Behavioral/Soft Skills: Excellent communication skills, a team player