Niine - Manager/Senior Manager - Brand Management

Responsibilities

- Devise and develop the overall brand marketing plans to increase brand salience and awareness.

- Responsible for delivering brand topline and profitability as per AOP. Managing brand advertising spends.

- Additionally, you will support the development of the annual strategic plan and assist in defining portfolio strategies, including product positioning and pricing strategies.

- Lead engagement with marketing agency. Overseeing communication development from conception to execution.

- Define and implement high impact channel marketing programs for Existing product portfolio; Recommend innovative marketing initiatives to ensure brand growth and market share.

- Define and implement high impact channel marketing programs for NPD (New product). Recommend innovative marketing initiatives to ensure brand growth and market share.

- Sales forecasting, monitor Profit and Loss statements, analyses sales/consumer KPIs and competitors, and conduct surveys to assess brand image and customer preferences.

- Marketing Strategy: Develop data-driven marketing strategies by analyzing economic indicators, tracking supply and demand dynamics, understanding customer needs, and monitoring competitive landscapes.

- Leading Strategy and Execution across all marketing 4 P s from digital lens (Price, promotion, product and positioning).