Niine - Executive/Senior Executive - Performance Marketing

Job Roles & Responsibilities:

- Build and develop our brand that connects with our target audience

- Develop and execute digital marketing campaigns that drive engagement and conversions

- Develop a comprehensive marketing strategy that aligns with company's overall goals and objectives and communicates our brand values and message

- Create engaging and compelling content that resonates with our target audience

- Be quirky and sophisticated in your communication skills to engage the audience.

- Responsible for setting the performance marketing, including planning, budgeting, reporting and execution across multiple channels.

- Religiously track funnel conversion and identify key areas for improvement.

- Utilize data analytics and insights to identify trends, opportunities, and areas for optimization.

- Translate data into actionable strategies and recommendations to drive performance marketing effectiveness and ROI.

- Essential & Desirable Education/Qualifications/ Work experience/technical skills i.e. what are the 'must haves' for this role :

- Proven Execution skills in marketing campaigns

- Must have 3-5 years of experience with Quick Commerce advertisement (blink it, zepto, Instamart, etc)

- Advertisement experience with other E- Commerce platform (amazon, Flipkart, etc) will be in addition to the requirement

- Deep understanding of digital Marketing channels and platforms including search, display and Social media advertising

- Experience working with data analytic stools

- Help in driving marketing initiatives like creating post on social media, content marketing, SEO, Search marketing.

- What are the behavioral competencies, - Must have / nice to have, Culture fit.

Behavioral competencies/Key Skills:

- Good Communication Skills- Written and Verbal English

- Ability to work in fats -paced environment and deliver results under tight deadlines

- Good understanding and comfortable with Ecommerce Platforms, Online systems, Excel etc.

- Ready and willing to take up new challenges and help organize the unorganized, ownership and independent performer

- Consumer mindset to understand user experience, persona and personalized marketing