Next Level Purchasing Association - Director - Marketing

About NLPA - The Next Level Purchasing Association (www.nextlevelpurchasing.com -NLPA) is the world's leading procurement education provider. We help procurement leaders develop more successful teams and help procurement professionals have rewarding careers.

As a global organization founded in 2000, the NLPA has helped clients in over 160 countries throughout the world to establish and utilize procurement best practices leading to the achievement of better results than ever before.

The NLPA is the only provider of the SPSM-, SPSM2- and SPSM3TM Certifications. Having been earned in 100 countries by every level from new buyers to executives, the SPSM- Certification is the most globally-recognized and relevant certification.

Next Level Purchasing, LLC

1315 Coraopolis Heights Rd

Moon Township, PA 15108

United States of America

Phone: 412.294.1990 Fax: 412.927.0128

A. RESPONSIBILITIES AND DUTIES : 

Summary : 

The position is responsible for leading the marketing, communication, brand management and pr/pa efforts of the company and to achieve the company's goals. These responsibilities include coordinating, overseeing and implementing all aspects of the marketing and communications plan including marketing, advertising, public relations and special event planning. He/She will establish a working relationship with the President and other staff; corporate teams; contractors, vendors and agencies/freelancers; media; community leaders.

Essential Duties and Responsibilities -

- Plan and implement a strategic, overall marketing and communications programs

- Plan and effectively execute an integrated advertising program to enhance sales and generate positive results for the overall success

- Plan and implement targeted initiatives such as direct mail, email, social media and other appropriate advertising mediums.

- Working with the other stake holders, develop and implement a marketing strategy that supports the brand and the need for raising awareness at the same time actively contributing to income generation.

- Plan and implement events.

- Position the brand as a premier certification body across the world. Create opportunities to drive traffic and sales.

- Increase the financial resources for coordinating effective marketing opportunities through sponsorships, partnership marketing involvement.

- Evaluate the effectiveness of key marketing activities in terms of sales results, customer response & publicity value.

- Conduct and evaluate primary and secondary research, as needed, to evaluate program effectiveness, assist with planning, assess competition and be proactive in marketing efforts.

- Participate in development, administration and maintenance of the complete, yearly allocated marketing budget, including non-event and non-advertising related items.

- Understand and meet legal requirements for special events, vendor contracts, volunteer guidelines, etc., as they pertain to implementing the marketing plan.

- Prepare and provide regular verbal and written reports including marketing plan summary, sales updates, public relations value, competitive analysis, traffic counts, etc.

Social and Digital media

- Develop content for social media accounts including Facebook, Twitter, LinkdIn etc

- To be responsible for developing, writing, editing and updating copy, planning layout, checking ongoing accuracy and relevance and ensuring consistency in message tone and timeliness of content for the website and other digital media as required and ensuring accurate and timely information.

- Develop and deliver a planned communications programme that maximises opportunities to increase the profile, locally and internationally through social media.

- To be responsible for identifying and prioritising the increasing digital marketing opportunities. This will include managing the use of Social Media to support the Strategy and taking responsibility for managing digital marketing projects, ensuring that they are delivered within budget and scope.

Brand Management

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals and strategies to match up to translate brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to - take action-

- Establish performance specifications, cost and price parameters and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product (program) distribution and customer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Supervisory Responsibilities

- Provides objectives, evaluates performance and gives interim and annual performance reviews of direct reports.

- May supervise non-exempt, exempt or professional employees. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include recruiting, interviewing, hiring and training employees; planning, assigning and directing work; appraising performance, rewarding, counseling and disciplining employees; addressing complaints and resolving problems.

Travel Expectations

May be required to travel for business purposes.

B. QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required.

- Position requires flexibility in working hours.

- Excellent organizational skills.

- Flexible outlook towards task management.

- Understanding of existing offerings, demographics and regional market.

Language and Communication Skills

- Strong written and verbal skills.

- Ability to write, read, analyze and interpret reports, business correspondence and procedures manuals.

- Ability to effectively present information and respond to questions from management, clients, customers and the general public.

Reasoning Ability

- Ability to interpret a variety of instructions furnished in written, oral, verbal, diagram, report or schedule form.

- Requires collaboration with other marketing resources while implementing programs independently.

- Strategic planning and thinking.

- Creativity and innovation.

Other Skills and Abilities -

- Proficient in Microsoft Office applications, Web/Internet/e-mail technologies and general computing technology.

- Ability to prepare a marketing budget.

- Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, etc., related to daily job responsibilities.

- Ability to negotiate with outside vendors to arrive at working arrangements beneficial to the company and its initiatives.

Scope/Geography - Global
- Strategic: Tactical - 70:30