Newton School - Growth Lead

Job Description:

- As a Growth Lead, you will play a pivotal role in driving NST's growth through innovative strategies across marketing, product, and content-led initiatives.

- You'll collaborate across teams to create and execute data-driven plans, enhance brand visibility, manage customer acquisition, and optimize the growth funnel to achieve ambitious business objectives.

Responsibilities:

- Develop and execute a comprehensive growth strategy for Newton School of Technology (NST), integrating marketing, content, and product-led growth initiatives to achieve company objectives.

- Collaborate closely with Product, Marketing, and Revenue Operations teams to craft and implement go-to-market (GTM) plans for all business markets.

- Spearheaded marketing and content-led growth efforts, leveraging compelling content strategies to drive brand awareness, customer acquisition, and retention.

- Ensure a seamless alignment between product enhancements and marketing strategies, fostering a culture that prioritizes innovation and adaptability.

- Design and implement a holistic marketing plan balancing long-term brand-building initiatives, mid-term lead generation, and nurturing, along with short-term performance goals.

- Leverage data, analytics, and insights to measure effectiveness, optimize campaigns, and encourage structured experimentation for continuous improvement.

- Manage the marketing and growth budget to achieve sustainable and measurable results.

- Build and nurture relationships with internal and external stakeholders to enhance cross functional collaboration and drive impactful results.

Key Requirements:

- 3-6 years of experience in a growth or marketing leadership role with a proven track record of scaling businesses from the ground up.

- Expertise in Growth Hacking, Content Marketing, Product Marketing, Demand Generation, and managing the customer acquisition funnel.

- Proficiency in Campaign Management Tools (e.g., Active Campaign) and Web Analytics Tools (e.g., Google Analytics).

- Experience in developing and executing content-led growth strategies to engage and convert target audiences.

- Strong analytical mindset with the ability to interpret data, derive actionable insights and drive decisions.

- Exceptional communication, interpersonal, and relationship-building skills, with experience navigating complex, matrixed environments.

- Goal-oriented, thriving in fast-paced settings, and capable of taking calculated risks to innovate and grow.

Our Way of Working:

- Opportunity to contribute to impactful projects that truly matter.

- Dynamic and fast-paced work environment encouraging continuous learning and growth.

- Transparent decision-making processes with high autonomy and freedom to experiment.

- A culture of innovation and collaboration, empowering team members to take initiative.

- Competitive market salary with the added fulfillment of positively impacting lives daily.