Newstar - Growth Marketer

Seeking talented team members to join us in the journey of helping enterprises embrace the digital economy. Help support customers migrating to the Cloud, re-platforming to a target microservices architecture, building QE automation, and developing award-winning mobile Apps.

We are looking for talented Growth Hacker with the mindset of a marketer and skill set of an engineer.

Responsibilities :

- Strategize, design, plan and implement growth experiments, from generating ideas to analysis of experiment results

- Set up and optimize landing pages and email automation

- Build responsive HTML email templates

- Build front-end campaigns that bend the internet to our will

- Maintain infrastructure/systems needed for optimizing both customer growth and retention

- Generate content ideas, manage content calendar, produce content in various formats including white papers, ebooks, infographics, graphics, etc.

- Experiment with marketing automation tools and create viral loops

- Stay up-to-date with the latest changes and trends in digital marketing and UI/UX

Qualifications :

Mindset of a marketer :

- Understands the psychology of business buyers

- Knows how to engage with buyers

- Segmentation, market analysis, ability to consume and create research reports

- Knows Email marketing tools and techniques

- Understands lead generation techniques in B2B context

- Conversant with all channels of selling

- Content marketing capabilities

- Social Media engagement skills

- A proven track record of working with a remote team

Skill set of an engineer :

- Jack of all, master of some

- Exposure to Website development, HTML5, CSS3, Javascript, creative

- Experience in scripting (Python) for data scraping

- Can navigate around creative tools comfortably

- Ability to leverage and contribute to open source (marketing automation tools)

- Has a degree in analytics, statistics or computer science

- Tools knowledge- Google Analytics, Google Tag Manager, CRM, Email Campaigning