Newgen - Product Marketing Role

- Conducts research and analysis to get information and feedback from customers, benchmarks product with competitive offerings, tracks trends which will influence product

- Establishing thought leadership by innovative application of our technology, establishing competitive advantage, and active contribution in social media through blogs, webinars, and white papers

- Engage in Promotional Activities a) Marketing Campaigns b) Webinar, Events, Podcasts

- Create Product Marketing Materials - Website, Brochures, Presentations, E-books

- Create Promotions Strategy which includes Market Sizing, Segmentation, Customer Profiling and defining Key Value Proposition