Netscribes - Associate Vice President - Digital Marketing - Data & Insights

Digital Marketing - Associate Vice President (Netscribes-Data & Insights)

Key Responsibilities :

- Run end to end organic and inorganic digital marketing campaigns on behalf of the organization

- Report data that ties into inbound pipeline building, lead generation, demand generation, visibility, and engagement objectives

- Owning the inbound target

- Constantly identify new tools and platforms to generate a higher level of insights for the marketing function

- SEO, SEM, SMM, PPC

- Own all creatives and external content

- Competition and technology analysis- monthly reporting

- Analyze, review, and report the effectiveness of campaign efforts to maximize results

- Build campaign strategy and content plans

Preferred Experience :

- 10+ years of work experience in social media/digital marketing

- In-depth understanding of digital marketing tools, third party applications, and Google analytics

- Understanding of web traffic metrics, SM analytics & ad platforms

- Strong written and verbal communication skills, with good attention to detail

- Active on social media platforms: LinkedIn, Facebook, Twitter, YouTube, Instagram, and others

- Must have exposure to at least 2 of the following industries - Technology (IT services, IT products), Telecommunications, Engineering, BFSI, and Supply Chain.

Please note : Require B2B digital marketing experience