NetElixir - Digital Manager - Social Media

ABOUT US:

NetElixir is a top-tier, independent digital marketing firm with over 20 years of experience working with leading e-commerce businesses and helping them grow online. We are headquartered in Princeton, NJ, and partner with global retail and direct-to-consumer brands in North America and Europe to help them find, engage, and win new, high-value customers online.

We are a proud member of the Google Agency Leadership Circle (27 digital marketing agencies are members of the Google Agency Leadership Circle out of a total of 7761 agencies in the US) and a UPS Digital Connections Partner (one of UPS' 6 demand generation partners in the US).

We cherish our diverse, fanatically analytical, Go-Giver culture. Our offices in Princeton, NJ, and Hyderabad, India are filled with passionate, kind, and responsible team members obsessed with delivering client delight. NetElixir is self-funded, profitable, and growing rapidly.

Since 2016, through our non-profit organization, Udaan (https://udaan-trust.org/), we have been supporting underprivileged girls in Telangana (India) to pursue dreams of a better life by sponsoring their high school and college education and helping them secure jobs in leading organizations.

Check out our blog https://www.netelixir.com/blog/ for fresh ideas in technology, marketing, and the latest e-commerce trends.

Job Description:

Requirement:

Job Title: Social Media Manager

Work Location: Hyderabad

Position: Full Time

Education: MBA/ Equivalent degree

Role Overview:

The Social Media Manager will develop, implement, and execute social media strategies to increase brand awareness, engagement, and traffic. You will collaborate closely with clients, as well as our internal marketing and content teams, to develop and execute campaigns across various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and YouTube. You will also be responsible for tracking and analyzing social media metrics to measure the effectiveness of campaigns and make data-driven decisions.

What You'll be Doing:

- Develop and Execute Campaigns: Manage social media in the development and execution of effective social media campaigns across various platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) that align with the company's and clients' marketing objectives.

- Client Collaboration: Work directly with clients to understand their goals, provide strategic guidance, and ensure their social media needs are met.

- Social Media Advertising: Manage social media advertising campaigns to drive website traffic, increase leads, and boost sales for both our company and our clients.

- Content Calendar Management: Create and manage content calendars that outline the campaign strategy and tactics, ensuring timely and effective communication with clients.

- Competitor Analysis: Monitor and report on social media competitor activity to ensure that our social media strategies remain competitive and effective.

- Campaign Development: Collaborate with clients and the marketing and content teams to develop campaign concepts and content that resonates with target audiences.

- Analytics and Reporting: Use social media analytics tools to identify target audiences and develop targeted campaigns that drive engagement and conversions. Track and measure the effectiveness of campaigns and report on key metrics to the marketing team and clients.

- Trend Monitoring: Stay up-to-date with social media trends and best practices to continually improve campaign performance for our company and our clients.

- Budget and Timeline Management: Manage budgets and timelines for social media campaigns, ensuring that campaigns are executed on time and within budget.

What Makes You a Great Candidate

- Master's degree in Marketing, Communications, or a related field.

- Demonstrated work experience of 6-8years as a social media manager, with a track record of successful campaigns.

- Strong written and verbal communication skills, with the ability to interact effectively with clients.

- Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social, Fb/Insta console) and analytics tools (e.g., Google Analytics, Facebook Insights).

- Strong analytical skills with the ability to translate data into actionable insights.

- Excellent time-management skills and the ability to multitask in a fast-paced environment.

- Creative thinker with the ability to generate new ideas and approaches.

- Understanding of SEO and digital marketing strategies.

Why You'll Love Us:

We are guided by our organizational values of respect, customer delight, equal opportunity for all, and an obsession with quality. Our dedication to helping businesses succeed online drives us forward. We firmly believe a diverse team is a strong team. Every voice has a prominent place in the conversation, and we consider it our responsibility to listen and learn from them. Work-life balance is vital to us. Our team member's fulfillment and growth are important to us, and we foster this through learning programs, career development, and people initiatives. An open, friendly, and non-political work environment that encourages you to "fail faster-learn and grow". We work hard and play harder. We create happy memories together as ONE TEAM.