Netcore Cloud - Head - Account Based Marketing

Head - Account Based Marketing

The Impact you will create in the Job:

- Own overall strategy and execution of our demand generation programs to drive inbound leads across multiple channels.

- Develop and execute comprehensive demand generation strategies that increase lead flow and drive revenue growth

- Partner with sales, product, and marketing team to create engaging content to drive top-of-the-funnel leads.

- Develop and manage all aspects of demand generation campaigns, including email marketing, social media, webinars, content marketing and paid advertising - Monitor and analyse campaign performance, optimize campaigns for maximum impact, and report on key metrics

- Develop and manage lead nurturing programs to move prospects through the sales funnel and convert them into customers

- Develop and maintain a deep understanding of the MarTech industry, market trends, and competition to inform demand generation strategies and messaging - Creatively develop and execute a multi-touch integrated demand generation strategy that targets and reaches the right prospects.

- Analyse data to prove ROI and manage dashboards/reports to track campaign success.

What we look for?

- 9+ years of B2B SaaS/demand generation/product marketing experience with proven account-based marketing specific knowledge and skills.

- Worked as an Account Based Marketer in a SaaS company

- Should have worked in both top of the funnel (lead gen with paid campaigns) and bottom of the funnel (lead nurturing with email)

- Worked on ABM platforms and CRM tools like Salesforce, Pardot, Influ2, Demandbase, Hubspot etc.

- Experience developing, executing and measuring lead gen and nurture programs for B2B audience.