Netcore Cloud - Head - Account Based Marketing

Head Account Based Marketing

Are you curious to analyze an emerging trend in digital marketing and translate it into actionable guidance?

Do you have a desire to grow and nurture a team of passionate young achievers?

If so, this is an opportunity for you to join a high-functioning team and make your mark on our organisation!

The Impact you will create in the Job:

- Drive account specific marketing planning aligned to sales strategies for appropriate account offerings.

- Engage the target audience within the account and develop an execution plan to increase awareness, reputation and consideration for services and solutions.

- Run the program mix (B2B Display Ads, Web Personalization, content assets etc.) highly personalized for tier-one accounts, somewhat personalized for tier-two accounts, and limited personalization for tier-three.

- Focus on the buyer's journey and deploy the right programmatic and account-specific tactical mix to deliver the right content at the right time.

- Create and execute annual and quarterly marketing plans for targeted list of accounts in order to strengthen relationships - from new customer acquisition to accelerating opportunity close to expansion.

- Build trust as an advisor to the business, challenge the status quo, and prioritize ABM programs based on strategic impact to the account.

- Develop, test and optimize messages and campaigns across all channels (digital, events, etc.)

- Collaborate with Marketing, Sales and creative teams to deliver collateral, web content, emails, event messaging, strategic communications and other assets that drive customer engagement.

- Providing intent actionable insights for Sales Enablement initiatives such as fact sheets, case studies, personas, and competitor analysis.

- Create framework to address requests based on unplanned Sales opportunities and business development needs, as well as real-time event-based communication needs.

What we look for?

- 10+ years of B2B SaaS/demand generation/product marketing experience with proven account-based marketing specific knowledge and skills.

- Worked as an Account Based Marketer in a SaaS company

- Should have worked in both top of the funnel (lead gen with paid campaigns) and bottom of the funnel (lead nurturing with email)

- Worked on ABM platforms and CRM tools like Salesforce, Pardot, Influ2, Demandbase, Hubspot etc.

- Experience developing, executing and measuring lead gen and nurture programs for B2B audience.

Why Netcore?

Being first is in our nature. Netcore cloud is first and leading AI/ML-powered customer engagement and experience platform (CEE) that helps B2C brands increase engagement, conversions, revenue and retention. Our cutting-edge SaaS products enable personalized engagement across the entire customer journey and build amazing digital experiences for business of all sizes.

Our CEE platform includes 6 products - Customer Engagement, Email, Personalization, Product Experience, Customer Data Platform (CDP) & Raman - our AI engine.

Netcore has a perfect combo of experience as well as an agile mind. We currently work with 5000+ enterprise brands across 18 countries and serve more than 70% Unicorns in India, making us among the top-rated customer engagement & experience platforms.

Headquartered in Mumbai, we have our global offices across 10 countries worldwide including the United States and Germany. Being certified as a Great Place to Work for three consecutive years only reinforces Netcore's principle of being a people-centric company - where you will not be just an employee but a family member of the organization.

A career at Netcore is more than just a job - it's an opportunity to shape the future. For more information, please visit netcorecloud.com or follow us on LinkedIn

What's in it for you?

- Immense growth, continuous learning and connecting with the top-notch