Navi - Manager/Senior Manager - Growth Marketing

About Navi :

Navi is one of the fastest-growing financial services companies in India providing Personal & Home Loans, UPI, Insurance, Mutual Funds, and Gold. Navi's mission is to deliver digital-first financial products that are simple, accessible, and affordable.

Drawing on our in-house AI/ML capabilities, technology, and product expertise, Navi is dedicated to building delightful customer experiences.

Founders : Sachin Bansal & Ankit Agarwal

Know what makes you a "Navi_ite" :

1. Perseverance, Passion and Commitment:

- Passionate about Navi's mission and vision

- Demonstrates dedication, perseverance and high ownership

- Goes above and beyond by taking on additional responsibilities

2. Obsession with high quality results:

- Consistently creates value for the customers and stakeholders through high quality outcomes

- Ensuring excellence in all aspects of work

- Efficiently manages time, prioritizes tasks, and achieves higher standards

3. Resilience and Adaptability:

- Adapts quickly to new roles, responsibilities, and changing circumstances, showing resilience and agility

Key Responsibilities :

- Create and implement a digital marketing strategy to drive acquisition, awareness, traffic, leads and conversions.

- Experience in Performance Marketing.

Handle Acquisition & remarketing via Google(App Marketing & Search), Facebook, Affiliates, Partnerships, Programmatic etc.

- Customer Relationship Management across all the channels(PNs, Email, SMS, RCS, WhatsApp, In-app widgets) & touch points in the user's lifecycle to increase engagement, cross sell new products & generate incremental revenue.

- First principle framework for LTV maximization while maintaining user engagement & control fatigue.

- Back all recommendations with data.

- Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention lifecycles as well as win-back campaigns.

- Work with data science, product, engineering & business teams to drive new features & framework implementation.

- Monitor and report campaign performance and key success metrics.

- Maintain and publish dashboards/reports at a channel, cohort, or campaign level.

- Coordinate with internal stakeholders for templates, creatives, and business approvals.

- Run various A/B experiments to identify the best strategy & recommend overall portfolio optimisation.

Qualifications:

- 4+ years experience across Performance Marketing, Google & Facebook Ad platform, CRM, Mo-engage/Clevertap platforms, MMP, category management or marketing roles with a very good grasp on analytics, customer understanding & content.

- Proven experience in marketing, with a track record of driving growth at scale;

- Strong analytical skills and the ability to make data-driven decisions and measure impact/ROI; critical thinker with problem solving skills.

- Ability to work collaboratively with multiple stakeholders Marketing, Business, Analytics, Product, Tech etc.

- Adaptability to navigate the evolving marketing landscape and explore new trends and technologies.

- Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys/ drip campaigns, etc.) is preferred