National Vertical Head - B2B - Lifestyle

Job in brief:

Independent handling and directly responsible for ‘Corporate Ad Sales’ Revenue for the Lifestyle Vertical. He / She Shall be handling sales revenues for Mumbai, Delhi, Bangalore, Kolkata, Mini Metros i.e. approx Rs. 65- 100 Cr+ PA.

- Ad revenue to grow at 35%-50% in the vertical i.e. in line with market potential.

- To become the most aggressive, innovative and a great partnering organization in the field of marketing and ad-sales.

- Senior-most level engagement with lifestyle clients (Lifestyle-clothing, fashion, accessories, sports goods, Hypermarkets, organised retail & malls, Jewelry, Tour & travels, Household Goods) - CEO/ CMO & Heads of Media Planning/ Buying agencies

KRA

- Sales Strategy, Revenue results, Business Development

- Recruiting and Running Sales Teams

- Key Account Management

- Corporate – Bhaskar representative with press, industry and government forums as needed

- Oversee all sales operations and optimization of team

- Drive ROI

- Healthy Working relationship with :-

- Editorial for support and building readership connect from high-stakes advertisers TG p.o.v

- Marketing for support on brand salience and branding

Critical Attributes :

Knowledge :

- Strong Network with a high focus on relationships, Influencing skills

- Has to have done B2B Sales personally, cost & quality consciousness

- Integrity, Out of the box thinking, Creativity, strong sense of belief

Skills :

- Strategic, analytical, number savvy

- Entrepreneurial and innovative approach

- MIS and Ops skills

Attitude :

- Can do attitude

- Attitude required to run a super sales organization – (Target driven, charismatic charger)

- Good if he has worked in a promoter run organization

Person specs

- A management graduate from a B grade institute.

- Industry preference – Lifestyle industry, FMCG, Service Industry; Hypermarkets, Consumer-Telecom; Consumer -BFSI,

- The desired profile would have handled revenue targets of INR 50-100 cr+ & has worked with diverse people segments

- Result oriented with strong analytical capabilities, a solid understanding of key financial and business metrics, and the willingness to run through walls to accomplish a goal

- Presentable/ extroverted, Mature & intelligent with high focus on sales

- Ability to think both strategically, tactically and out of the box, with excellent general business acumen and problem-solving skills, multi-tasking & succeeding in a rapidly changing environment

- Detail-oriented with an ability to prioritize and meet aggressive deadlines

- In-depth understanding of Lifestyle India market. Preferably a Mumbai based- with 5-7 yrs of work exp at Mumbai

- Must have a ‘High consumer focus’ with excellent networking & relationship building with credibility

- Good Understanding of Marketing / Brand Management

- Sound interpersonal skills with a proven ability to lead and influence teams

- Past exposure to start up operations in consumer / direct marketing will be useful