National Trade Marketing Role - FMCG Industry

National trade marketing

1. Provide end to end marketing solutions to key partner brands for category to achieve business objectives with design and execution of interventions related to retailer, shopper, consumer and internal frontline sales teams

2. Work with Category, demand, and other cross functional teams in developing marketing interventions to help achieve business objectives like increasing order value, frequency of purchase, assortment increase etc via suitable initiatives

3. Generate and analyze consumer, shopper, retailer and competition insights related to category/brand and with actionable recommendations

4. Lead ideation and execution of channel initiatives to create strong customer propositions for Dabur in line with category ambitions

5. Educate the organization on emerging retail trends (visibility, engagement etc), opportunities, competitive threats, and new technologies that can be leveraged for category growth.

6. Manage agencies for scrapping, creative and media activation

KPI :

1. Topline

2. Bottomline

3. Focus Category Targets

4. Market Share Target

5. New Launch Target (OTIF and Topline)

6. Platform Visibility Share