National Trade Marketing Manager - PAN India - FMCG/Retail

The Position

Designation National Trade Marketing Manager

Location: Mumbai

Desired candidate profile

Qualifications MBA with 10 plus years of sales & distribution experience, enhancing field force productivity through SFA tools & developing GTM plans. Marketing knowledge will be an added advantage.

Experience 7 - 12 Yrs

Role Deliverables

Key Deliverables Developing & Implementing

- To develop and execute Trade Marketing Strategy for brands nationally

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, new and focus Products in trade.

- Manage Vendor Relationships: Develop and manage external suppliers, Vendor and partners to create impactful store solutions for brands.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf for brands across different channels

- Building Retailer Relationship through effective trade programs

- Design and Execution of Wholesale channel programs

Monitoring

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring timely & successful execution of POS & merchandising material through sales teams

- Competition Tracking and Monitoring to gather market insights & develop effective trade programs in line with market requirements

- Responsible for developing /improving Visibility tools & developing counter-competitive strategies in co-ordinance with Marketing & Sales Team for smooth execution in market place

- Implement& drive SFA tool PAN India

Financial Dimensions

- Keeping trade spends within approved budgets

- Analyze and keep track of the Return on Trade Investments

Non Financial Dimensions

- Ensuring desired Market hygiene

- Market visibility in line with the merchandising principles

Self Development

- Should be working very closely with sales team and keep himself continuously updated to efficiently handle sales roles in future

Competencies -- Must have-

- Analytical

- Strategic thinking

- Self driven

- Result Orientation

- Attention for detail

Reporting relationships

The positions reports into - GM - Sales

The Following positions report into this position

Other key interfaces Works closely with Brand Managers, RSMs. DGMs, Activation Managers, HR for sales development

The Future of the Incumbent

Value proposition for a prospective candidate - Acts as an able catalyst of change, can contribute directly to top line & has full potential to bring in rapid business expansion through his unique GTM strategy. Will also act as an differentiator, with key focus on range selling & improvement in effective coverage.

Possible growth avenues for a successful incumbent - Can move into Retail / Professional division channel as part of his career planning.