National Trade Marketing Manager - FMCG

Company: FMCG

Location: Mumbai

Reporting to Head

The tasks and responsibilities can be summarised (but not limited to) as below

- Execute National Customer marketing initiatives in respective Distribution Channels like GT - CP, GT - BP, MT

- Execute FF & DSM engagement programs and activities

- Drive one or two Key product Categories Business Vol as assigned by Marketing Head or Business Head

- Take Full use of Automation being Driven, use the analytics provided to drive Key KPIs and Improve Business

Performance : 

Plan and execute customer marketing initiatives to deliver on Business KPIs like

- Distribution Expansion

- Outlet Coverage (Width of Distribution)

- Depth of Distribution (Productivity, Lines per Call, Vol per Call, etc)

- Trade Engagement

- Brand Visibility

- Oversee execution of Customer Marketing team at HO & Regions. Monitor the programs/schemes/activities for the national as well as regional with his/her Team and submit reports to Mktg Head and Business Head.