National Trade Marketing Manager - FMCG

This is a key Sales & Distribution leadership position for and reports to the Head of Sales for an upcoming new FMCG JV.

The incumbent will plan, own and bring to life, the trade marketing agenda- in line with the Sales & Marketing plans as defined by the organization

Key Responsibilities :

1. Strategic thinking :

- Planning, conceptualization of new product launches, competition information and suggest strategies for Trade Marketing initiatives

- Develop BTL plans, Sales Force Incentives, R&R structure while working closely with the Sales Development Manager, and more

2. Channel Management & In-Market Execution :

- Executing and reviewing effectiveness of merchandising activities, sales promotions, trade schemes, display plans and field force incentive and more.

3. Sales Forecasting & Analytics :

- Understand and utilize of Sales Force Automation (handhelds devices). Using Sales Analytics to drive better execution, frontline productivity, improved ROI for distribution partners across region.

4. Cost & Budget Management :

- Own, plan and deploy monies in best possible manner to achieve desired distribution and visibility impact in the market.

Desired Skills :

- Understanding of FMCG categories .

- Expert in Trade Marketing role, Distributor management, distribution networks of retail and wholesale and merchandising fundamentals.

- Proven excellence in planning & launch of new products leading to achievement of distribution & visibility objectives.

Desired Attributes :

- Excellent Communication, Presentation & Collaboration Skills

- Result orientation with a proactive, problem solving mindset.

- Critical thinking and analytical skills with ability draw inferences from varied and complex data sources.

- Passionate, energetic, positive mind set, even in adversity.

- Uncompromising on quality & rigour of process and delivery, without resorting to- shortcuts to achieve - at any cost-

Our Candidate :

- MBA/PGDBM with 8-10 years of total FMCG sales & distribution experience, having led sizeable teams and important geographies as ASM/ZSM etc

- At least, last 3-4 years should have been in an independent Trade Marketing leadership role in a sizeable business in National or large regional capacity.