National Trade Marketing Manager - FMCG

Trade Marketing Manager is responsible to drive the success of effective marketing advertising, and promotional activities of the company. An ideal candidate is an exemplary team leader, is very strategic, knows the market and consumers well, and has experience driving, growth.

Market Intelligence and Inputs

- Working closely with key customers to provide customer and shopper insights to drive performance

- Analyze Information on activations, projects, special drives - Competition Customer Activation Programs

- Develop Trade promotional plans for key customers and channels.

- Prepare monthly Field activity calendar for Chains /Trade

- Regular engagement drive for the Chains / trade

Development of Tools for Trade & Field Sales

- Suggest visibility elements for the trade

- Developing selling tools for the field force

- Actively participate in dedicated training needs to sales force

Budgeting and Cost Analysis

- Prepare by channel & by store Annual business Plan for Volume and Distribution

- Budget / resource allocation by channel trade spend and Indirect-manpower costs

- Prepare sku-wise moving forecast by channel

- Manage and evaluate trade promotions levels to achieve maximum results

- Devising Incentive program for the field staff on a regular basis