National Trade Marketing Manager - Cadre - FMCG

National Trade Marketing Manager - Sr Manager (Cadre) - FMCG Giant

JOB DESCRIPTION

Role Title National Trade Marketing Manager - Sr Manager (Cadre)

Department Sales Business Unit

Sub-Department Trade Marketing Group

Role Summary

The Key Objective of Trade Marketing Head is to design the trade marketing strategy and execute the same in the trade with the help of the ASMs/RSMs on National Level

Essence of Role - Key Accountabilities

Developing and Implementing :

To Develop and execute Trade Marketing Strategy for the brands Nationally

- Conceptualizing and formulating trade marketing calendar as per business strategy

- Drive width and depth for existing, New and focus Products through Field team and Distributors

- Manage Customer Relationships: Develop and manage external suppliers, Vendor and partners to drive Trade program efficacy.

- Designing Trade Promotion Programs for Retailers

- Driving share of shelf with Retailers and Merchandisers

- Building Retailer Relationship and Driving initiatives

- Shopper Activation: Instore Promotion and Activation

- Design and Execution of the Wholesale loyalty program

Monitoring:

- Collect and disseminate Best Practice for profitable Trade Marketing activities

- Ensuring the POP Material is executed in the Market successfully

- Competitive Insights from market to be actively sought and updated regularly to sharpen and ensure trade programs are in line with market requirements

Role Dimensions

Financial Dimensions:

- Keeping the trade spends in the approved budgets

- Analyze and keep track of the Return on Trade Investments

- Non-Financial Dimensions o Ensuring the desired Market hygiene

- Market visibility in line with the merchandising principles

Role Complexity [Eg. Location, Industry dynamics etc]

- This position deals with high degree of complexity coupled with high growth. Considering the nature of the role, you may be required to travel as per the business demand.

- This will be a individual contributor role and will be based out of Head office

Qualifications

Educational Qualifications Should be a Graduate with an MBA/PG Diploma in Sales & Marketing/Business Management from a reputed institute.

Preferably from a 2008-11 Passout from Premium Institutes.

Experience Required:

- 6-9 years prior experience in a reputed FMCG company, preferably in the Home and Personal Care segment

- Preferably should have handled this level of responsibility in previous assignments

- Should have handled General Trade/Modern Trade(preferably both) in the previous assignments

Functional Skills Required:

- Understanding of FMCG categories (Personal Care)

- Sales Management, Planning and Operational Skills

- Sound knowledge of Sales processes

- Merchandising Skills - both paid and unpaid visibility

- Excellent Communication Skills

- Presentation Skills

- Qualitative and Quantitative Problem Solving Skills

Desired Competencies / Behaviours:

- Self-Motivation

- Strategic Thinking

- Self Starter

- Result Orientation

- Achievement oriented

Impact of Influence

External Interactions / Internal Interactions Distributors, C & F Agents, Retailers, Customers,RSM, ASM,TSM, Brand/Category Managers, Finance Department, Commercial Team.