National Sales Manager - School Bags Business

The market size for school bags in India is estimated at Rs 12,000 Cr annually (and growing). The school bags category has mostly unorganised players who are restricted in their respective geographies. Safari has a small but significant presence in this market. Safari aims to grow in the school bags category via distribution expansion.

Job Description :

Safari is currently in the process of identifying a highly energetic - go-getter- who will target aggressive expansion of distribution all across India. The role of the NSM for Safari school bags business.

Role & Responsibilities :

- Lead the sales organisation in achieving the growth target for the school bags business

- Develop and implement sales strategies in line with the aggressive annual business plan

- Set up and develop distribution infrastructure across new geographies

- Channel Expansions for market coverage through Channel partner acquisition, retention & development

- Planning and implementing GTM for Modern trade, general trade, stationery/school channel

- Design and implement Channel/Field marketing plans to complement the sales and distribution plans

- Ensure & monitor efficiency and efficacy of sales process with actual on ground execution

- Understanding seasonality, planning for seasonality and strong execution during school season would be a critical success factor

- Ensure high levels of forecast accuracy in building sales plans

- Team identification and building to be specified by SAFARI

- Set appropriate targets for key employees and motivate them to achieve the same

- Lead and inspire individuals through passion, commitment levels and synergies across functions

- Identify and groom and mentor few set of identified high performers for higher challenges.

Work Skills :

- Demonstrated ability to understand business and its challenges

- Strong analytical skills and attention to detail

- Excellent communication skills