National Sales Manager - Retail

Job Description:

Overall purpose of job:

- Developing and implementing sales strategies for increase of market share and profitability on sustainable basis in line with Annual Business Plan (ABP).

- To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.

- To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets.

- To plan and implement local sales promotion in consultation with marketing.

- To analyze stock movement/availability

- Help business head in developing long term pricing strategy to maximize variable margin through product/ territory/ pack mix decisions.

- Regularly have commercial review with Commercial Manager for profitability and working capital including debtors.

- Have a clear focus on new channels like Institutions and Modern Trade to build Distribution, Visibility and volumes.

- Work out a training calendar for all players in the Sales Organization and implement the same.

- Work towards reduction in cost with optimum quality of product development

Special requirements, external and internal contacts, travel, working conditions, etc

- To achieve Turnover & Profit targets

- Increase of Market Share in the region

- Recruit, Develop & retain quality manpower

External contacts :

Channel partners, Distributors, Agency.