National Sales Manager - General Trade - FMC/Retail

Roles & Responsibilities:-

1. Achieve the monthly/annual sales targets (national and zonal- Distribution, Sales, Profitability, Merchandising, Trade budget, Accounts Receivables, New Product targets). Define and implement corrective measures.

2. Develop and implement strategies for existing, new or under-developed trade channels/ markets, exploiting full potential of ISBN markets.

3. Implement regular and standardized analysis & reporting of actual business-performance (zonal, customer sales & profitability, Distributors sales, product-sales, coverage, distribution, merchandising, productivity etc..) versus agreed targets

4. Management of price levels and trade margins. Drive and lead price list implementation in the country.

5. Set clear OGSM to the Sales organization overall and consequently define working customer plans, in close collaboration with Marketing

6. Provide logistics function, every month, with 3 month rolling sales-forecasts by product

Develop and implement strategies for new product launch

7. Provide training and personal development to all members of the sales organisation fully exploiting their potentials, with a clear road map for the key members. Initiate digital and category management product- and sales trainings for the sales organization.

8. Ensure a sustainable sales leadership pipeline

9. To plan and implement sales promotions in consultation with marketing.

10. Monitoring of local market and competitive activities & reporting

Professional Experience and Education:-

- At least 7 years zonal/ India managerial experience in Sales and Trade-Marketing of branded consumer products in India, ideally in FMCG non-food. With +12 years of sales management experience (No B2B)

- Education: Graduate, MBA preferred

- Experienced in guiding, leading and motivating a large team, knowledge of personnel assessment tools, career path planning

- Good knowledge and experience in creating and implementing Sales- and Distribution Plans, Trade-Marketing Tools & Marketing plans (preferred)

- Good knowledge of trade structure and sales-force management in India

- Good knowledge & experience of General Trade. Modern Trade (preferred)

- Knowledge of Sri Lanka, Bangladesh, Nepal markets would be an added advantage

- Experience in preparing PowerPoint presentations & relevant software tools (MS Office, Excel.) Good technical knowledge of relevant Digital Tools

- Fluent in Hindi and English.

Specific skills and knowledge:-

- Organized, result oriented, inspiring, team spirited, enthusiastic and self motivated

- Potential for self development (ambitious personality)

- Good analytical and problem solving skills

- Good presentation skills, able to communicate ideas clearly and convincingly

- Active team player with the willingness to take over responsibility, be a hard worker and the spirit to achieve targets on time

- Travelling 2 weeks per month

- Leads by example

- Open minded and flexible to take new challenges

- Overview knowledge on processes and principles of a P&L statement and financial key figures

- Overview knowledge on processes and principles in Supply Chain Management and Production / Product development.