National Sales Manager - D2C - FMCG/Retail

Planning and Sales Strategy

- Develop comprehensive sales plans (Monthly / Quarterly / Annual) for Pan India Modern Trade, aligning strategies to achieve targets.

- Conduct product-specific market evaluations to ensure sales target achievement and recommend new products based on market demand.

- Regularly visit counters to monitor performance, resolve issues, and enhance sales.

- Implement corrective measures to boost sales at underperforming counters.

- Collaborate with marketing teams to enhance brand visibility and promotional activities.

- Design promotional schemes tailored to different counters and products for increased turnover.

- Provide regular training and guidance to enhance team performance and achieve sales targets.

- Develop and manage PJP (Permanent Journey Plan) for team members.

- Organize annual conferences, reviews, and employee engagement initiatives for mentoring and team motivation.

- Generate detailed reports on product performance by counter.

- Compile MIS reports on product returns and damages

- At least 10+ years of experience either in General trade, Modern trade, or Ecommerce business channel in the CPG sector

- Proven leadership and people management experience

- Proven project management skills