Developing and implementing sales strategies for increasing market share and profitability on sustainable basis in line with Annual Business Plan (ABP).
- To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.
- Develop a Go To Market Strategy for new product range
- To motivate & direct Sales team to establish coverage, distribution and display objectives to meet sales targets. - To plan and implement local sales promotion in consultation with marketing
- Have a clear focus on new channels like General Trade and Modern Trade to build Distribution, Visibility and volumes.
- Create a culture of success and ongoing business and goal achievement.
- Manage the use of budgets.
- Define optimal sales force structure.
- Define and oversee sales staff compensation and incentive programs that motivate the sales team to achieve their sales targets.
- Define and coordinate sales training programs that enable staff to achieve their potential and support company sales objectives.
Experience in strategic planning and execution. Knowledge of structuring sales quota goals and revenue expectations. Work requires professional written and verbal communication and interpersonal skills. Ability to motivate teams to produce quality materials within tight timeframes and simultaneously manage several projects. Ability to participate in and facilitate group meetings. This is normally acquired through a combination of the completion of a Masters Degree in Marketing and ten years of experience in a senior-level sales and/or marketing position
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