National Sales Head - FMCG

We are in search of a National Sales Head for a Food or Beverage company. The ideal candidate should be managing sales exceeding 10 crores from the General Trade Market and possess knowledge of other channels. It is mandatory for the individual to be accountable for Pan India Sales.

Key Responsibilities

Strategic Responsibilities:

- Responsible for overall strategy for the brand and performance to drive channel growth and gain market share; sets overall vision and strategy working with Marketing, Head of department, Head of Account to grow sales and maximize Return on Investment (ROI).

- Bring deep understanding of consumer retail (e.g., market trends) and to identify where to play, how to win, white space opportunities, and competitive threats.

- Plan and execute advertising strategies, including CRM initiatives.

- Review calendar/sales plans, identify risks/opportunities and formulate alternative plans both in forecasting for future and current situation.

- Gain market share and rank through product distortion/in-market activity.

- Provide recommendations to product on marketing opportunities, competitive landscape, and consumer demographics.

Business Responsibilities:

- Own overall P&L for retail sales, demo, promo, GWP, discounts, returns to maximizes ROI.

- Plan, implement, control, and deliver annual stock, allocations and sales plans in collaboration with sales planning team, allocation team, and Leaders.

- Develop and update retail and net-budget estimates across location and identifies risk and opportunities to delivery of budget and latest estimates.

- Establish sales objectives by forecasting annual sales goals for territories and aligns with central teams

Education Qualification

- Must be MBA/PGDM (Sales and Marketing) from premier institute.

Skills and Experience: Essential

- Must have 10+ years of relevant work experience in driving sales for large FMCG Company (Snack and food business).

- Excellent presentation and communication skills.

- Strong interpersonal skills, ability to manage a team.

- Must be a proven leader with strong analytical, negotiation, influence skills.

- Develops talent and capabilities, identifies and cultivates essential skills and attributes to maximize individual contribution and engagement.

- Energizes and enables others, ignites passion and releases potential to drive success.

- Ability to translate shopper insights and unique store strategies into key action steps.

- Extensive business acumen and financial ability (i.e., P&L management, business drivers, building new channels/growth, savvy with standard business analyses).