National Sales Head - Farm Machinery - North

Qualified Agricultural Engineer with over 15 years of experience in Farm equipment product marketing, business development, direct sales, handling of farm equipment, in analysing user requirements, estimation/project planning,, implementation and providing application support for development of enterprise.

Proven abilities in managing teams for business development and activities. In depth knowledge of Indian agriculture, crop production, forage production, mechanised cultivation practices, harvesters, forage harvesters and conservation equipment, Pressurised Irrigation systems etc .

Business development of following sophisticated farm equipment :

- Deep knowledge base of Indian agriculture, farm mechanisation drivers, market segmentation of various equipment. Customer segmentation, customer need identification and understanding of sustainable mechanisation proposition in the Indian context.

- Market survey (own team+ external)-Specification identification for new equipment/ CDPD.

- Own product selection/ OEM product selection matching customer requirement

- Extensive testing and demos with test product- market need identification/alteration in the product.

- Introduction into market of prototypes-market response assessment.

- Product- Pricing

- Launch of Product

- Training of technical & Sales staff, preparation of product (technical & sale) literature.

- Development of distribution network

- Industrial Tie-ups with seed companies etc.

- Training of the Sales/service- teams in newly launched equipment.

- Expertise in development of marketing literature/presentations/ brochures for the new products.

- Management of multiple concurrent projects mechanisation of medium to large size.. Agricultural farms /dairy farms in previous assignments.

- Knowledge and Technical support for Managing sophisticated Fodder harvesting equipment and other farm equipment.

- Designing Agricultural Plots by modern scientific techniques for mechanized field operation and optimum resource utilization.

- Strategic marketing -product/ geography.

- Technical Presentation

- Sales Literature, brochures, sales talk, Industrial Tie-ups.

- Organisation of mega demos.

- Implements demonstration .

- Overseeing production related tasks including planning, procurement, control & trouble shooting for achieving the planned periodic schedules.

- Managing of sophisticated Fodder harvesting equipment and other farm equipment .

- Providing on job training, Preparing & implementing Work Instructions.

- End to end project management from conceptualisation to technology mapping / solution design, resource & task scheduling and final execution of projects.

- Managing and leading team members; allocating resources and guiding team members during the project,. Managing the Outsourced Staff and Vendors.

- Holding review meetings to monitor progress of the project as per schedule and ensuring timely completion and delivery of the project to the client.

- Conceptualising & implementing projects, annual improvement plans for process reengineering, technology absorption projects for expansion and improvements.

- Monitoring processes & identifying deviations towards ensuring that the same will consistently provide products meeting pre-determined specifications .

- Creation of a large technical / Sales / Product Marketing Manpower pool through practical training

- Created New Product service-support system for initial success of newly launched products.

- Huge goodwill from Customers through agronomical support for complete project success and sustainability.

- Managing multiple concurrent projects with team size Farm-Dairy Farm mechanisation.

- Analysing and gathering requirements for project planning, estimation and clarification of project objectives & deliverables.

- Responsible for project communications and documentation of the same.

- Handling set-up and implementation of QMS.

- Designing Agricultural Plots on modern scientific techniques for optimum utilisation of available resources.

- Developing & fabricating machinery suitable to local conditions.

- Planning and execution of various farm operations.