National Sales Head - B2C/Digital - Securities/Broking House

- Head and manage the entire B2C - Digital Sales vertical of business including Digital Sales Acquisition Team, DIY Service team, Dealer & Client Referral Team. Own complete P&L of the telesales vertical and formulate a data-driven strategy for growth of the business

- Achieve business numbers in terms of accounts, margin, cost of acquisition, lead conversion etc. for entire B2C vertical of the business. End to end ownership of team level targets and cost budgets

- Design the inside sales strategy, set business goals drive execution to achieve these goals for your teams

- Ensure call quality standards are met and the achieve the desired quality scores based on intensive and structured training interventions and assessments

- Ensure manpower budgets are filled within the defined TAT through employee referrals and HR interventions

- Create a motivated work place environment and ensure high levels of employee engagement to achieve higher vintage of employees

- Design structured onboarding processes and handholding for new employees to achieve productivity targets and to keep attrition and PEP within the stipulated levels

- Work closely with cross-functional vertical leaders in the formulation and execution of sales strategy, identify areas of improvement and implement effective solutions

- Work closely with Marketing Team to manage the desired lead flows

Process improvement initiatives:

- Undertake process improvement initiatives / projects to improve the efficiency and productivity in the areas of first call TAT, Lead conversion, customer referrals, STP conversions, KYC documentation, etc.

- Work closely with training and quality team to improve call quality standards

- Develop reward and recognition programs to achieve the desired business plan numbers

Primary Responsibilities:

- Head and manage the entire B2C - Digital Sales vertical of business