National Manager - Trade Marketing & RTM - Food & Beverages Industry

- Create and implement a detailed Route-to-market (RTM) approach for all products based on demography, current coverage and future potential.

- Track and monitor performance of various sales channels and prepare channel-wise growth strategy.

- Ensure effective execution of the RTM agenda across the country through effective change management interventions and appropriate resource allocation.

- Define metrics to track channel and RTM performance and deploy appropriate dashboards to enable accurate and frequent tracking of the same.

- Prepare a roadmap of various RTM initiatives, prioritize and project manage the execution of the initiatives and measure effectiveness of each initiative.

- Define key roles and responsibilities of various members of the sales organization in conjunction with the sales leadership and plan for effective deployment of field force to help achieve the RTM goals.

- Suggest and execute appropriate interventions through training to develop skills in the sales organization.

- Develop trade marketing strategies aligned with the brand strategy and appropriate to each channel and product.

- Drive demand in-store by creating effective trade marketing campaigns and ensure alignment to sales goals.

- Act as the key liaison between product development, sales and brand team to ensure marketing initiatives are in agreement with all key stakeholders.

- Liaise with various marketing agencies to ensure last-mile execution of marketing campaigns.

- To design and validate the distribution architecture (network density and expansion) by identifying the correct DP- s/Sub-DP's to accelerate business growth.

- Assist in correct Sales target setting and Forecasting for the channel along with the Sales Head along with Coverage/Territory Planning.

- Lead the sales capability and sales automation agenda.