National Manager - Trade Marketing - FMCG

National Trade Marketing Manager - FMCG (8-12 yrs)

Responsibilities :

- Develop winning Route & Go to Market strategies

- Sales & Distribution Planning & execution

- Develop Trade marketing plan while working very closely with all the relevant stakeholders

- Channel strategy for GT

- Develop Trade Marketing Strategy to help achieve Trade Sales

- New channel opportunity identification and strategy development.

- Driving Sales Automation Systems & Process

- Driving sales formats & process uniformity and maintain Trade Sales & distribution data

- Coordinate and develop the trade marketing strategies to achieve defined business objectives for the categories

- Responsible for the development, deployment & monitoring of all programs designed to enhance 4P strategies

- Contribute to the company's goals and objectives and improve market share, customer satisfaction and productivity performance

- Establishing channel strategies regarding the categories, markets and implement associated plans

- Development and deployment of trade promotional plan

- Develop and deploy NPD strategies

- Work closely with global team to ensure global strategies are inline with local executions

- Responsible for trade marketing / category management process and solutions with external and internal customers to grow the categories

- Manage and evaluate trade promotion levels to achieve maximum returns

Experience required : Minimum of 8 - 12 years experience MBA/PGDM from a Premier B School in a reputed FMCG Company in the Sales / Marketing function