National Manager - Trade Marketing - FMCG

JD:

- The Trade Marketing Manager is responsible for planning and driving Trade Marketing agendas nationally for the brands / Portfolio.

- The TMM works closely with the sales, Brand, Finance, and operations team. The TMM plays a key role in driving revenue and profitability, while managing key accounts (BA doors), insighting and process improvements.

Job Responsibilities:

1. Construct annual trade marketing calendar for brands and channel

2. Identify and leverage customer-specific, and channel marketing opportunities through channel, customer, and shopper insights and linking them to brand strategy.

3. Planning the introduction of new products and line extensions to ensure distribution, pricing, shelving and merchandising objectives are delivered.

4. Working with regional teams in the development and execution of sales plans and driving key account profitability. Driving BA business national scale-up and profitability.

5. Anchor annual budgeting and cost optimizing for the channel with Finance team

6. Provide strong financial acumen to all business decisions and provide post analysis to ensure goals are met.

7. Making use of smart analytics and dashboards to analyze and course correct execution tasks regarding activities in portfolio Information classification: Official

8. Tracking competition activities - Trade and Consumer offers, New Launches, Activations

9. Aiding in achieving portfolio objectives related to distribution/reach and volumes

10. Coordinating with regional trade marketing and commercial to ensure effective roll out of trade inputs and spend reconciliation