National Manager - Search & Content - Digital Business - Unsecured & Asset Experience

Company- A leading NBFC

Job Description

- Create the blueprint for integrated online marketing strategy covering the entire portfolio of online marketing practices - search, display, affiliates, email, social media, content and mobile marketing for Existing, Prospect and New customers

- Ensure successful execution of various performance marketing initiatives by leveraging outbound marketing platforms

- Leverage content and drive various influence marketing initiatives to create psychological size for the brand

Work with Customer Lifecycle Management to govern all outbound communication efforts, ensuring single point ownership of customer communication on digital platforms

REQUIREMENT

- 8-10 years marketing experience with the last 4 years in a senior digital marketing position in a high growth company

- Post graduate in business management or a specialization in digital marketing

- Strong bias for E-commerce experience

- Exposure to P&L management is a significant plus

WE NEED people with expertise in SEO and SCM