National Manager - Content Strategy

- Manage the Content Department within Digital Marketing team

- Drive a differentiated digital content strategy to establish a stronger web presence and brand positioning ; create, curate and optimize branded content for SEO, SEM, Social Media and other ATL campaigns across 6 product categories

- Collaborate with Product Engineering, Marketing, Design and Retail teams while devising digital go-to- market strategies to acquire, engage and retain users through appealing and share-worthy content

- Manage product portfolio on ecommerce portals, liaise with Category Managers at these companies for leveraging content publishing opportunities

- Build relationships with creative agencies and collaborate with social influencers, reputed bloggers and subject matter experts to create relevant, targeted and organic growth oriented content.

- Prepare the editorial calendar as per events ; write and publish content for product launches and special campaigns.

- Write blogs and user information pieces.

Ankisha Maheshwari