National Lead - Social Commerce - Financial Services - IIM/ISB/MDI/FMS

Client: Bajaj Finserv Ltd., the financial arm of the Bajaj group. They are one of the fastest growing and most diversified NBFCs in India. The product portfolio spans across 3 broad categories - lending, insurance and wealth advisory; with 24 products spread across 12 product lines. Their footprint spans the length and breadth of India. To know more, visit https://www.bajajfinserv.in

Candidate Profile:

PG in Management from Tier 1 B school, with Marketing / Digital Marketing specialization.

10+ YOE with min 5 YOE in managing digital marketing/ business.

Must Haves for this role -

1. 5+ YOE in managing Social Media Campaigns & Influencer Marketing - (on Facebook, Instagram, YouTube).

2. Experience in Content Strategy / Content Marketing to build Community on Social Media Channels - Meta / YouTube.

3. Worked with Influencers, Content Partners & Vendors.

4. Executed projects in tune to 20+ people and for a scalable customer system of 100+ Mn transactions per year.

5. Done large scale transformation projects with a direct impact on revenue and customer base in tune to 5 Mn base.

Role and Responsibilities -

1. Building Platform Strategy

2. Domain Knowledge - Content framework, Metrics framework, Media management framework.

3. Customer journey management

4. Creative and content management - Develop product-wise content strategy; Build and scale world class video content.

5. Community Building - build loyal customer base.

6. Social Commerce - drive Traffic and Business

7. Technology - Own Tech Builds; Integration of Tools and Data Systems.

8. Partner Management

9. People Management and Coaching