National Key Account Manager - Modern Trade - Media

Key Account Relationship Management :

- Work with key account to understand their needs and develop mutually beneficial business models, initiatives and promotion;

- Support zonal teams in building relationships with their key accounts; co-ordinate with FBOs to develop the standards and guidelines for servicing of key accounts

- Monitor servicing at zonal level, work with other functions to facilitate key account servicing and to resolve any issues to build strong key account relationships.

Customer Engagement :

- Build Joint Business Plan with customer

- Aligning internal and customer objectives, manage routines like monthly and quarterly reviews

- Negotiate term of trade and monitor their implementation.

- Drive focus brands and New launches with customer.

Market Execution: Participate in execution standards like DEEP RED- liaising with customers and zones; take corrective measures wherever necessary to improve the execution in the market, regular market visits jointly with customer and zonal teams.

Business Analysis : Review daily reports on key account performance, analyze geographical business to identify gaps and growth opportunities as per PITA model, track volume for all activated key accounts.

Stakeholder Interaction / Management