Posted By
Posted in
Sales & Marketing
Job Code
1051273
- Forecasts goals and objectives for sales, gross and key expenses on a monthly and annual basis.
- Hires, motivates, counsels and monitors the performance of all used-vehicle sales employees.
- Prepares and administers an annual operating forecast and budget for the used-vehicle sales department.
- Understands, keeps abreast of and complies with federal, state and local regulations that affect used-vehicle sales.
- Directs and schedules the activities of all department employees, ensuring proper staffing always.
- Assists individual salespeople in setting aggressive yet realistic monthly goals and objectives and provides them with the support to meet these goals.
- Ensures proper follow-up of all potential buyers by developing, implementing, and monitoring a prospecting and sales control system.
- Develops, implements and monitors a follow-up system for used-vehicle purchasers.
- Maintains vehicle inventory. Monitors customers likes and dislikes, lost sales, and dealership sales history and conducts local market analyses to determine which vehicles to stock.
- Processes salesperson commission sheets daily and monitors the payroll records of all used-vehicle salespeople.
- Conducts daily and weekly sales and sales training meetings.
- Establishes and enforces product-knowledge standards.
- Oversees the efforts of used-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
- Helps salespeople close deals.
- Ensures 100 percent turnover of each customer to F&I.
- Communicates daily with the new-vehicle sales manager regarding units needed for used-vehicle inventory.
- Ensures that used-vehicle salespeople are informed of all new inventory and current advertising efforts, including special sales.
- Studies newspaper ads and any other sources available to find good-quality, low-mileage units.
- Enforces a pre-determined day turn policy.
- Appraises all incoming used vehicles.
- Ensures that cosmetic and mechanical reconditioning is performed within the dealership's cost and time limitations.
- Plans and controls the display of used vehicles.
- Establishes and controls wholesaling activities.
- Establishes delivery procedures and ensures that delivery includes an introduction to the service department and scheduling of the first service appointment.
- Assists in the development of advertising campaigns and other promotions.
- Keeps abreast of auto auction activity and prices and attends auctions on a regular basis.
- Approves all paperwork from auctions and provides proper documentation to the office for purchases.
- Notifies the used vehicle department manager of anticipated delivery of purchases.
- Tracks results of auction purchases and compares gross profits of auction vehicles with those of trade-ins.
- Develops and maintains outside sources (wholesalers and retailers) for both buying and selling units.
- Handles customer complaints immediately and according to dealership's guidelines.
- Attends managers meetings.
- Maintains professional appearance.
- Other tasks as assigned.
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Posted By
Posted in
Sales & Marketing
Job Code
1051273