National Head - Marketing - B2B Marketplace

Our client is India's largest online B2B marketplace, connecting buyers with suppliers. With 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & Medium Enterprises (SMEs), Large Enterprises as well as individuals. Founded in 1999, the company's mission is 'to make doing business easy'.

Now it's a publicly listed profitable company.

170 Million Buyers | 10 Million Suppliers | 80 Million Products & Services

It has 4,000+ employees located across 32 offices in the country.

Job Description:

Primary responsibility of the Head of Marketing is to strengthen the brand positioning. You will lead various marketing initiatives including managing public relations, brand communications, advertising, social-media presence, and digital marketing. It is a team lead role with an equal focus on strategy and execution.

Key Responsibilities :

- Design branding and communication strategies and goals and mechanism to measure effectiveness for various marketing initiatives

- Work with creative agencies to come up with ideas for these activities

- Ensure good Vernacular mix in digital as well as Voice over video content

- Execute various campaigns

- Manage all communications with our Customers, Employees, and Investors

- Manage the social media presence and public relations

- Design and execute performance based digital marketing campaigns

- Use data analytics and performance optimization tools to measure and optimize the performance of digital marketing campaigns

- Ensure our brand message is consistent across all communication channels and marketing efforts like email campaigns, digital and social media marketing campaigns, mass-media advertising, and promotional material

- Carry out periodic market research and competition analysis including their client acquisition strategies, product positioning, pricing, and communication strategy.

- Design and execute ideas that can help our sales team to acquire more customers

IndiaMART is India's largest online B2B marketplace, connecting buyers with suppliers. With 60% market share of the online B2B Classified space in India, the channel focuses on providing a platform to Small & Medium Enterprises (SMEs), Large Enterprises as well as individuals. Founded in 1999, the company's mission is 'to make doing business easy'.

Experience and Skill Set :

- Experience of leading marketing initiatives for IT/Web based product or service organization.

- Designing and executing branding campaigns, must be managing 10Cr+ annual media budget

- Strong Analytical abilities and communication skills

- Ability to work in a fast-paced, start-up environment

Educational Qualification:

- B Tech/BE + MBA from a premier institute with 5+ years of experience