National Head - HORECA

National Head - HORECA

Purpose of the Role :

The incumbent would be responsible to lead and drive the HORECA business unit as the National Sales Head, responsible for formulating and executing strategic sales plans, managing a national sales team, and achieving revenue growth targets within the HORECA segment.

Roles & Responsibilities :

Strategic Planning and Execution :

- Develop and implement comprehensive sales strategies to achieve revenue and market share targets within the HORECA segment.

- Analyze market trends, identify opportunities for growth, and adjust strategies accordingly.

Team Leadership and Management :

- Lead, mentor, and manage a national sales team to achieve sales objectives.

- Foster a high-performance culture, ensuring the team is motivated and equipped with the necessary skills and resources.

- Conduct regular performance reviews and provide coaching to enhance team effectiveness.

Stakeholder Management :

- Build and maintain strong relationships with key stakeholders, including clients, distributors, and partners.

- Effectively communicate with internal and external stakeholders to align on business goals and objectives.

- Negotiate and manage contracts with major HORECA clients to secure long-term partnerships.

Sales Operations :

- Oversee the sales operations to ensure efficient and effective sales processes.

- Monitor sales performance metrics and provide regular reports to senior management.

- Ensure compliance with company policies and industry regulations.

Market Expansion and Business Development :

- Identify and pursue new business opportunities to expand the company's presence in the HORECA market.

- Develop and implement plans to enter new geographic markets and segments.

- Collaborate with the marketing team to develop promotional campaigns and activities to drive sales growth.

Qualification & Experience :

- Graduate or MBA with 15-20 years of experience in sales, with at least 5 years in a leadership role within the HORECA segment. Preferably from dairy and food products with Pan India exposure in HORECA.

- Proven track record of achieving sales targets and driving business growth.

- Strong leadership and team management skills.

- Excellent communication, negotiation, and interpersonal skills.

- Strategic thinker with the ability to analyze data and market trends.

- Proficient in sales management software and CRM tools.