National Channel Marketing Head - FMCG/Personal Care - IIM/ISB/MDI/FMS

National Channel Marketing Head

- Responsible for channel management - modern trade, key accounts, wholesale and mass retail.

- Responsible for designing loyalty program for wholesale and grocers in line with overall strategy

- Driving initiatives for increasing distribution and channel expansion.

- Organizing seminars/events for lead generation and establishing the corporate image.

- Appointing business partners/ Outsourcing agencies for enhancing market reach.

- Forecasting & trade marketing activity (Designing & Implementing trade schemes, promotions, Activations and BTL activities)

- Innovate (Process/activations & executions) to transform vision into relativity

- Implementing policies & planning local activities.

- Rural Infra Management

Experience : 6-12 yrs

Education Qualification: Full time MBA (Tier 1 B School)

Industry Preference: FMCG/Personal Care