Nat Habit - Lead - Performance Marketing

Performance Marketing Lead

As the Performance Marketing Lead, you will play a critical role in accelerating the growth of our Direct-to-Consumer (D2C) business. You will be responsible for developing, executing, and optimizing paid media strategies to drive new user acquisition, maximize ROI, and deliver profitable growth across digital channels. This role reports directly to the Head of D2C Business.

Key Responsibilities:

- Design and execute full-funnel performance marketing strategies across channels including

Facebook, Google, YouTube, and more.

- Monitor and analyze campaign performance, user behavior, and customer journeys to continuously optimize acquisition and conversion.

- Collaborate closely with cross-functional teams (content, creative, product, analytics) to deliver cohesive and high-performing campaigns.

- Develop and maintain robust reporting frameworks to track KPIs, campaign effectiveness, CAC, ROAS, and LTV metrics.

- Stay ahead of industry trends, competitor strategies, and platform updates to refine channel strategies.

- Manage external agency or partner relationships to align execution with business goals.

Ideal Candidate Profile:

- Experience: 5-6 years in performance marketing, ideally in a high-growth D2C e-commerce environment.

- Expertise: Hands-on experience with Facebook Ads, Google Ads, GA4, Appsflyer, and other marketing and automation tools.

- Analytical Mindset: Strong quantitative and data interpretation skills with attention to detail.

- Ownership & Accountability: Highly driven, self-motivated, and comfortable working in a fast-paced environment.

- Curiosity & Growth: Proactive learner who keeps pace with the evolving digital marketing ecosystem.