Nat Habit - Category Manager

About Nat Habit:

We are making natural living a HABIT little by little. We serve freshly made, 100% natural beauty & wellness products inspired by ancient ayurvedic solutions. We take users back to natural secrets everyday. All our products are certified authentic ayurvedic formulations prepared FRESH in our ayurvedic kitchens with whole grains, grams, milk, yogurt, fruits, flowers, etc, with zero chemicals & zero preservatives. We serve customers Ekdum Taaza everyday!!

The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

The Role :

- Own conceptualization, launch & 360degree success of one or a group of products. Success is defined by NPS, repeat rates, growth, contribution to revenue, contribution to margin & contribution to brand.

- Devise and drive Category Strategy strategy and execution to enable category growth

- Lead growth strategy for the brands, including creating and executing on annual, quarterly and monthly business plans.

The Responsibilities :

- Be the voice of the consumer and drive Industry research and analysis

- Conceptualize and work on creating innovative and disruptive personal care products backed by research and consumer insights

- Define marketing strategies to support the categories' overall strategies and objectives

- Plan and organize marketing functions and operations (consumer insight gathering, product development, budgeting, channel GTM, communication development etc.)

- Product Development Initiatives : Ensure consistent execution of product lifecycle processes from concept to launch

- Develop product mix and product marketing strategies (pricing, packaging, process, SKUs, COGS, product launching)

- New Product Launches : Drive and manage end to end Product Launches

- Work closely with Research and formulation to drive product development projects

- Create breakthrough customer offerings and advance marketing

- Develop and leverage core marketing capabilities in the organization around consumer insights, data analytics, strategic planning, product development, brand communications

The Qualifications :

- At least 4 years of sales & brand management experience in the consumer space. Having worked on a brand team before is compulsory.

- A passion for delighting consumers, building brands, creating beautiful products and working with people.

- Solid understanding of market research and data analysis methods.

- Consumer rooted Innovation & Thinkin

- Start up enthusiast

- Creative and analytical bent of mind

- Good organizational and time-management skills

Work Location: Sector 18, Gurgaon